I love technology. However, I believe technology is a tool that is to be used for some greater purpose. It's been said that "Content is King". Unfortunately, it seems that the content of our world is being constantly diluted. In a society that is implored to keep up with the Joneses while falling victim to perceived obsolescence, how we manage our use of technology is of the utmost importance in effective message delivery. What is said is more important than how that message is delivered. But, when partnered with the right tools, it becomes an effective means of communication. Finding the best way to transmit great content to the widest audience in the most efficient manner available using the best available technology is what I do.